You have thought of a great business idea. You have mulled over it for days, weeks, maybe months now. Your whole life is about to change. But you badly need a client and the money that they have to offer. You now need help drafting a proposal in order to land a client to kickstart your business.
Or maybe your professor has asked you to draft a business proposal for your economics class. You have no idea how to begin, let alone write the entire thing. You are torn between using the professional writers at Unemployed Professors and asking them to write it for you or doing the thing by yourself. In case you decide the latter, then this paper is made for you.
A business proposal is a document that you send to a prospective client in order to try and convince them that you are the person they need to fulfill their business needs. It differs from a business plan which is written to explain the business model and structure.
Drafting the proposal
There are three main steps involved in writing a business proposal
- Problem statement – This is where you show the client that you understand their needs and stating them. They need to be stated in a simple but clear and plain manner.
- Proposal – After stating the problems and needs that prospective clients might be facing, you then offer possible solutions to these problems. The solutions have to be realistic and should convince the client why your solution is better than the other available solutions.
- Pricing – In this section, the proposal should state the amount of money that you will charge for fulfilling the needs of the client. If the cost is higher than the average market price for the same price or service, you should justify why this is so.
Structure of the proposal
- Title Page
This should identify you and the company or outfit that you work for. It should contain your name and the name of that company you represent. It should also contain the name of the prospective client and the date submitted.
- Table of content
The proposal is likely to span several pages. Adding a table of contents helps the client to easily navigate through the sections in your proposal in the order that they would prefer. It also adds a nice touch in the paper.
- Executive summary
The executive summary allows you to sell your business and the products and services that you have to offer. The content of this executive summary can be drawn from the executive summary of the business plan.
It must be factual, intriguing and persuasive enough in order to encourage the client to read on.
- Problem statement
This is the section where you identify the potential needs of the client and any problems that they may be facing currently.
The client will be more convinced if you show a clear understanding of what problems they are having,
- Solution proposal
After stating the proposal, suggest the solutions to these problems. How do you intend to solve the client’s problems? How is your solution better than the solution of the rest? Why should they consider you? Your solution should answer all these questions.
You can also use this opportunity to brag about your qualifications in order to justify the use of your solution.
Also state the time-frame that you will use to provide the solution. Timely delivery is of vital importance.
- Cost and payment
The client is most likely convinced enough now. You can send a quotation for how much your solution will set them back. The cost information or the fee summary helps the client make an informed decision on your proposal.
Any other information that you would like to present to the client should go in the appendix section.